How to Market Your Business During Uncertain Times
Updated: May 15, 2020
Many business owners are struggling with how to market their business and themselves while being sensitive to the current situation. Sound familiar?
The new reality means adjusting your marketing messages and pivoting almost daily.
We understand that keeping your business afloat during disorderly global events can be a difficult situation. You don’t want to say or do the wrong thing, but you also want to reach out to your customers.
Here are 5 things to keep in mind when marketing during a crisis:
1. Speak from the heart and from a place of helping
Showcase different features or offerings that may help people in their current situation. Prior to Covid-19, if you offered an in-store experience, now you can focus on FREE delivery or curb side pickup as a way to serve your customers. If you provided a service, now is a time to offer products that can help your target audience upkeep or maintain the service you provide until you get back up and running again.
2. Stay connected
Staying connected with our customers means being active! Even if you feel like you're at a stand-still with your business financially... it is imperative to stay connected or better yet, re-connect with your customers. Whether its posting tips relating to your business or diving deeper into your personal life - its super important to keep that connection. Stay active by posting on Instagram daily, sending newsletters or writing a blog - which brings me to number 3 .... Create useful content!
3. Produce More Content
Many business owners are finding extra time in their schedules as we have all adapted to work remotely. This is a golden opportunity to produce more new content for your company.
Does this sound familiar: I’d love to revamp my website or to put out more newsletters, but there just aren’t enough hours in the day. If you’ve suddenly found more hours in your day, make use of that time and start producing content!!! Don't know where to start? well reach out to a digital media guru like myself and I will help you.
4. Don’t be afraid to sell.
Everyone knows that businesses need to continue making money, now more than ever! Stay focused and plan a strategic way to market your business while still being sensitive to the situation.
5. Set Expectations, and Update Your Status
Many of you have been directly affected by this pandemic. It’s a time of uncertainty for you, but it’s also equally confusing for your customers. They likely have questions about how your business has changed, if at all, and they want to know what to expect in the coming weeks and beyond. With the phase 1 of some businesses re-opening, maybe this is a good time to start making a client booking list in an accordingly order from when you last closed shop so that you are not bombarded when the mayor surprisingly gives you 5 days to go back to work. This is an opportunity to organize yourself as well as deepen customer relationships.